Why we exist
The problem with wholesale coffee
For years, roasters and cafés have bought Ethiopian coffee through layers of brokers, cooperatives, and exporters. Each layer takes a cut. Each layer adds distance between the buyer and the farm. By the time the coffee arrives, the price has climbed and the story has disappeared.
Inconsistent quality
Too many lots arrive with uneven screen sizes, past-crop flavors, or cup scores that do not match the sample. Roasters blend away what they were told was specialty-grade.
Hidden costs
“FOB” pricing often excludes fees that show up later: warehousing, handling, margin stacking, and opaque freight. The final cost per kilo is rarely the price you were quoted.
No real traceability
A bag labeled “Yirgacheffe” might mix cherries from five washing stations across two regions. Without traceability, you cannot tell your customers where their coffee came from.